{"product_id":"will-we-be-beautiful-2026-by-meltdown-your-books","title":"Will We Be Beautiful? (2026)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cstrong\u003ePREORDER\u003c\/strong\u003e — will be shipped mid-late November. (TBC)\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e“A must read. This book starts with a first person elaboration of the author's own attachment to what they wear, and from there, moves into an elaboration about the awareness one needs in order to have agency in the midst of fashioning forces.” \u003cb style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e— Lucas Ferraço Nassif\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eABOUT\u003c\/strong\u003e\u003cbr\u003eTo be human is to wake up, every morning, and don the costume that completes your identity, for better or for worse, by choice or by coercion.\u003cbr\u003e\u003cbr\u003eThere is nothing on this planet quite like fashion; it is not simply art or design, it is not simply economics or production, and it is not simply capitalism. Huge swathes of reality as we know it have been structured by the demands of fashion, from how raw materials are harvested and developed, how all these materials circulate, to how this circulation and acquisition is financed; this is a world that has been \u003ci\u003efashioned\u003c\/i\u003e — even Marx himself, in his critique of the world, could not get away from yards of linen and coats. As a potential “object of critique”, little holds a candle to fashion’s flame; there is little that is more worthy of thinking about critically, and yet, it is a subject that has been rendered invisible by theory and philosophy. \u003cbr\u003e\u003cbr\u003eMeltdown Your Books, anonymous author extraordinaire of \u003ci\u003eWhere Does A Body Begin?\u003c\/i\u003e returns with another question. It is a book that unravels from a specific claim: you cannot escape participating in fashion, and even the way that your most unstylish co-worker dresses is a part of the fashion ecosystem. There is no such thing as existing outside of fashion, you cannot signify \u003ci\u003enothing\u003c\/i\u003e. So regardless of whether you want to or not, regardless of whether you intend it or not, fashion is the first thing we think about every day, the first decision to be made. Fashion contains the world, the good, the bad, the ugly, and — this cannot be stated enough — the beautiful.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eABOUT THE AUTHOR\u003c\/b\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\"Meltdown Your Books (M.Y.B.) is the pen name of an anonymous scientist and philosopher from the United States. The name is a portmanteau of the seminal essay \u003c\/span\u003e\u003cem\u003eMeltdown\u003c\/em\u003e\u003cspan\u003e by Nick Land, and the landmark film \u003c\/span\u003e\u003cem\u003eThrow Away Your Books, Rally in the Streets \u003c\/em\u003e\u003cspan\u003eby Shuji Terayama, a mash-up that was chosen to reflect the political and digital black hole hovering at the edge of contemporary media experience. Through the anonymity of their pen name, their work is presented without the muddy veneer of personal identity, and given as a work on its own terms. This anonymity is not absolute, as some dedicated readers have, through assembling the million little breadcrumbs left throughout their work, found their true identity. Instead its anonymous character existed primarily as an element of presentation. Its anonymity existed to emphasize its deindividuated character. The things discussed and emphasized under the M.Y.B. label are not items with definitive characteristics, they are collective experiences.\"\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDETAILS:\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eAuthor: \u003c\/b\u003eMeltdown Your Books (M.Y.B.)\u003cbr\u003e\u003cb\u003eEditor: \u003c\/b\u003eNicholas E. Powers\u003cbr\u003e\u003cb\u003eIllustrations:\u003c\/b\u003e Rachel Lilim\u003cbr\u003e\u003cb\u003eLayout \u0026amp; Design:\u003c\/b\u003e Becoming\u003cbr\u003e\u003cbr\u003e\u003cb\u003eEdition:\u003c\/b\u003e 2\u003csup\u003end\u003c\/sup\u003e\u003cbr\u003e\u003cb\u003eDate: \u003c\/b\u003e 2026\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCat\u003cu\u003e\u003csup\u003eNO\u003c\/sup\u003e\u003c\/u\u003e: \u003c\/b\u003e(Becoming)012B\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 978-9925-647-40-8 (Print)\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cb\u003e\u003cbr\u003e\u003cbr\u003eFormat:\u003c\/b\u003e Softcover\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003eSewn Binding\u003cbr\u003e\u003cb\u003eDimensions: \u003c\/b\u003e12cm x 19cm\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan class=\"caption\"\u003e\u003cb\u003eTo be cited as:\u003c\/b\u003e \u003cbr\u003eMeltdown Your Books (2026) Will We Be Beautiful? Fashion, Clothes \u0026amp; People in Contemporary Capitalism. Berlin\/Nicosia: Becoming.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"BECOMING","offers":[{"title":"Print","offer_id":60874008527182,"sku":"12B-1","price":16.0,"currency_code":"EUR","in_stock":true},{"title":"Digital","offer_id":60874008559950,"sku":"12B-2","price":5.0,"currency_code":"EUR","in_stock":true},{"title":"Print \u0026 Digital","offer_id":60874008592718,"sku":"12B-3","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/0328\/4046\/files\/12B_FORTHCOMING_FRONT.png?v=1791829449","url":"https:\/\/shop.becoming.press\/products\/will-we-be-beautiful-2026-by-meltdown-your-books","provider":"BECOMING","version":"1.0","type":"link"}